Study Report 2026

What loyalty is worth.

What customer loyalty does for multi-location businesses: the key figures from research and the market, brought together for bakeries, cafés, restaurants, hair salons and multi-location retail.

  • 37 pages in seven chapters, as a PDF by email
  • 42 sources from academic journals, official statistics, trade association figures and market studies
  • Figures from Germany, Austria and Switzerland and the international research on loyalty programmes
Cover of the Study Report 2026: What loyalty is worth

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At a glance

Four figures from the report

61%

of consumers in Germany are members of at least one retail loyalty programme.

YouGov 2026
53%

of respondents cite more frequent purchases as a result of a grocery retail loyalty programme.

IFH Köln and KPMG 2023
€240

of additional revenue per customer per year came from membership of Dutch supermarket loyalty programmes.

Leenheer et al., International Journal of Research in Marketing 2007
86%

of people aged 16 and over in Germany use a smartphone.

Bitkom 2026

Contents

Seven chapters, from repeat business to practice

  1. 01The value of repeat business
  2. 02Loyalty is everyday life
  3. 03What the research shows
  4. 04Loyalty on the smartphone
  5. 05Knowing beats guessing
  6. 06Proximity as an advantage
  7. 07What this means for you
Für wen

Written for everyone who wants to build a stronger base of regulars

For owners, managing directors and teams in bakeries, cafés, restaurants, hair salons and multi-location retail.

How much loyalty is there in your business?

In 30 minutes we'll show you how Loyalty builds a stronger base of regulars for you.

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