Loyalty that fits your brand.

Your own customer loyalty app: in your brand design, for every location, live in a few weeks.

What is Loyalty?

One solution. Everything included.

Your app for your customers and the Business Platform for your team, ready to go from day one.

Your app for iOS and Android

In your brand design, under your name in the App Store and on Google Play.

Points, rewards and campaigns

You set the rules and manage everything centrally.

Fits your systems

Hosted in Germany, GDPR setup included, ready to connect to your POS and CRM.

Why Loyalty?

Stronger loyalty. Greater impact. Less wasted reach.

More frequent visits, higher spend

Reward loyalty and give your customers a reason to come back every day.

Campaigns that hit the mark

Reach exactly the customer groups you want, with the right offer.

Impact you can see

Visits, campaign results and customer value at a glance.

Live fast with white label

Your brand, your rules, your programme. Ready to launch in a few weeks.

Grows with you

Add new locations, rules and integrations whenever you are ready.

Fair, predictable costs

You pay for active users and locations. Your costs grow with your success.

Impact

Figures that make loyalty measurable

Loyalty drives revenue: more frequent visits, higher spend and measurably more business.

25–95 %

more profit potential: a 5 % increase in customer retention can lift profitability significantly.

Source: Bain & Company
Up to 4×

higher customer value: at Represent Clothing, loyalty members reached a customer lifetime value four times higher.

Source: case study
60 %

of revenue from Rewards members: almost 60 % of revenue at Starbucks' company-operated US stores.

Source: Starbucks, fiscal year 2025
US$30 billion

in loyalty sales at McDonald's in 2024, worldwide, with loyalty members in 60 markets.

Source: McDonald's, 2024

What your loyalty app costs

See straight away what your app costs and how much value it creates.

Price calculator

Your business

Your sector
— active app users per month
— in-app purchases per month
Adjust assumptions

Four figures from your business. Slider or field, each follows the other.

This figure sets your price.

Affects the value, the price stays the same.

Affects the value, the price stays the same.

Revenue minus variable costs. Also sets what a product reward costs you.

Your guide price

— per month, net
  • Active users —
  • Locations —
  • In-app purchases —
  • Ongoing per year —
  • One-off setupOnboarding, branding, configuration, training —
First year total —
Book an intro call

All amounts net plus VAT. Payment processing costs are passed on transparently.

What it brings your business

— additional contribution margin per month — your ongoing platform costs

App users come more often and spend more. The resulting contribution margin is set against the guide price.

Per month, net

Contribution margin
—
Reward cost
—
Guide price
—

Per year, net

Additional revenue —
  • Of which contribution margin for youRevenue minus variable costs —
  • After ongoing platform costs —

Model calculation based on your input, without commitment.

Note: All prices and assumptions are provisional and may change. The calculator gives a guide value based on averages, it is not an offer. The price becomes binding after a conversation about your locations, your POS systems and your scope of features.

How it works

From idea to launch in three steps

Set up your brand

Logo, colours, rules: we configure your app to your specifications.

Connect or start straight away

Linked to your POS and CRM, or up and running on its own: your choice.

Go live

Up and running in six weeks: launch campaigns, measure impact, keep improving.

White paper and study report

Prefer to read at your own pace?

The 12-page white paper shows what your own customer loyalty app can do, how it runs day to day and what it costs. The 37-page Study Report 2026 brings together what customer loyalty achieves in multi-location retail.

Hosted in Germany

Secure operation with GDPR setup.

For iOS and Android

Ready for the App Store and Google Play.

Fully in your branding

Logo, colours and design to match your brand.

Grows with you

From a single location to a large branch network.

Let’s talk

Let’s find out in 30 minutes whether Loyalty is right for you.

Write to us and we’ll get back to you within one working day.

Direct contact

Quick reply guaranteed

We’ll get back to you within one working day, personally and with no obligation. Behind Loyalty is a team from Franconia, Germany, on a mission to make local businesses stronger. Meet the team